Social Activation

Assignment 1: Social Activation
I went to a gathering of local communities in relation to ecological or so called ‘Slow Food’. A lot of local Valencian communities came together to promote their products. One made their own paté, another sold self-made jewelry etc. I talked with a Spanish man of which the daughter in law had a stand of ecological food, she explained she was working for a company called ‘La colmena que dice sí!’ that gathered all the local communities together and offered a place for them to promote and sell their products. The concept was that you had to indicate what kind of food you wanted and how much at a website and then it would be sold in the place of the gathering every Wednesday.

I really liked this idea, she said it was also in other places of the world but not in the Netherlands. So this could definitely be something I could look into when I am back in Groningen.


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